Since 1891 Epicure has based its philosophy on the pleasure of good food. Over the years Epicure has become recognised as the marque of quality across a broad and coherent product range. In addition to our traditional store cupboard essentials Epicure is now developing Creative Cooks, a range of premium quality pre-prepared ingredients to help cooks prepare great food with the minimum of time consuming preparation.
The Epicure brand was registered in 1891 by Petty Wood and Company and quickly built a reputation for quality picked and preserved foods. Epicure has always been innovative being one of the first to import exotic canned fruits and vegetables previously unseen in the UK.
As the market rapidly adapts to the change in consumer demand, tastes and lifestyles Epicure has developed a new range that will enable creative cooks to prepare interesting dishes without some of the time consuming preparation.
The Creative Cooks range is based on premium quality pre-prepared ingredients designed to reduce the peeling, chopping, soaking, boiling and steaming element of cooking, leaving more time for being creative, tasting, seasoning, stirring, drizzling and mixing.
The 20th century gave us convenience with cans and packets – the Creative Cooks range is a natural progression; a source of ideas and products that help make cooking more creative enabling cooks to feed their imagination as well as their family.
For great recipe ideas and culinary inspiration visit www.creativecooks.info
For stockist information call: 01264 345500
For nearly 200 Years, Petty Wood has been a leader in ambient retail food distribution, sales and marketing. We stock a comprehensive portfolio of premium brands, from the world famous Walkers Shortbread through to household names such as Weight Watchers and Lavazza.
“Petty Wood doubled sales of the brand in the first year, helping to intensify sales in existing major accounts.
Creating and Managing Brands
Our brand experience is not only with these great names, but also with our own brands, Epicure, Burnt Sugar and Salad Makers.
Our experience in the retail industry is backed by our Brand Management team’s diverse and in-depth experience across a wide range of disciplines needed for effective brand management:
•Market Entry Strategy
•Own Label Development
Full Service - Sales, Marketing and Distribution Provider
Petty Wood provides comprehensive sales coverage for brands. With a growing team of 45 dedicated sales staff we cover the UK, ROI and have a fast growing Export business from Europe to the Middle and far East. Our multiples sales force are all blue chip trained. Our depth of coverage across wholesale, cash & carry, convenience and impulse provides the competitive advantage needed to drive penetration of premium brands. This is supported by direct coverage of over 2000 independent outlets across the UK and ROI. This push and pull strategy is replicated across the Foodservice channel where we deal with wholesalers and end users.
We have a first class team of brand managers capable of developing effective brand strategies. They can manage all elements of a brands P&L account, advertising & promotional spend and the entire marketing mix. The trade marketing team develops brochures, sales aids and brand communications in house.
Working with Your Brand
For further information or to discuss your requirements, call us on 01264 345500 to speak to one of the team.
Our Supply Chain incorporates people, technology, activities, information and resources. All of these from an intricle part of moving our and our Brand Principals products from Supplier to Customer. Including all Logistics Management activities, as well as co-ordinating processes and activities with and across marketing, sales, finance and information technology.
Our Stock Management team is at the forefront of the Supply Chain and have the responsibility of maintaining Petty Wood's stock availabilty to meet our customer's needs and that of the business.
We have a dedicated team who are able to process orders either by Fax, E-mail, EDI and telephone.
Our 60,000 sq/ft warehouse is a high quality, food standard warehouse and has the ability to store in excess of 5,000 pallets. We have 12 loading doors, 11 of which are 'dock levellers' allowing the safe transfer of goods, the last is accessed via a gradual slope giving the team the ability to off load/load from the ground level.
Our experienced team of operators offer a wide range of added value options that include:
•Palletisation and wrapping
•Third Party Storage
•Container stuffing and de-stuffing
Palletised Consignments - our distribution network for palletised goods is made up of strategically placed third party hauliers, many of whom have been working in partnership with Petty Wood for many years.
Non Palletised Consignments - this is a new area of distribution for Petty Wood and has been put into place to service smaller orders.
Export - we have a number of Freight Forwarder partnerships that have access too many European and Worldwide Hauliers, that provides us with a good infrastructure to support the export market.